Fashion is more about clothes than the pyramids of Petra and Giza are more than stones. Project 10/5 is where the eternal aesthetics of the past meet the ease of the new age. Dubai is the backbone of the 10/5 project and where the journey begins. The first edition of Middle East Fashion Week will be launched next year in 2021, with two events in the Middle East region on March 22 and October 18, respectively. These two events come under one of our biggest projects called "Project 10/5", our vision is very bold and grand. The name says everything in 10 events / 5 years, with the aim of bringing the Middle East to the international fashion scene.
More fashionable than the unveiling of the finished form; It's a creative process. The Dubai Fashion Amour will feature a front row seat behind the scenes. The permanent installation in which the gears are displayed as they go from concept to catwalk. Dubai Fashion Emporium creates experiences that open the gateway to the world of fashion and bring in outsiders. We'll unveil exciting projects - excited to learn more! Stay tuned.
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